Coffee , rooted in Colombian DNA, has transcended a simple beverage to become a symbol of national identity and pride. Colombia, recognized worldwide as a giant in the production and export of high-quality mild and specialty coffee, continues to lead the global coffee scene.
In 2023, the country once again stood out as the third largest coffee producer in the world, reaching an impressive estimate of 10.6 million bags, according to data from the National Federation of Coffee Growers. Despite its prominence in international markets, which makes Colombian coffee highly valued worldwide, domestic consumption has taken on increasing importance in the country's coffee dynamic.
In this article, We will see how coffee, beyond being a simple drink, has become a fundamental element of daily life in Colombia, exploring its cultural, social, and economic impact on Colombian society and its relevance to the global coffee scene.
Coffee consumption trends in Colombia in 2023
Specialty coffee boom: This segment experienced 10% growth in 2023, driven by a greater appreciation for unique flavors and aromas, as well as artisanal preparation methods (according to the Portafolio portal).
Diversification of preparation methods: Alternative methods such as filter coffee, French press, and hand-drip methods have gained popularity, encouraging experimentation and customization.
Growth of specialty coffee shops: It is estimated that there are more than 2,000 shops in Colombia, offering a place to enjoy single-origin coffees and specialized preparation methods.
Analysis of coffee consumption in Colombia in 2023
Increased per capita consumption: In 2023, per capita coffee consumption in Colombia reached 2.8 kg, a 4% increase compared to 2022, reflecting greater familiarity with the beverage and its diversification (National Federation of Coffee Growers).
Market segmentation: The Colombian coffee market has been segmented into different consumer groups, from those seeking traditional, affordable coffee to those who prefer premium experiences.
Cultural and social importance of coffee in Colombia
Coffee is part of Colombia's cultural identity, present in social interactions, traditions, and everyday moments. It is integrated in the following ways:
Boosting the economy: Domestic coffee consumption creates jobs, drives the growth of specialty stores, and benefits the coffee sector's value chain.
Promoting coffee culture: Domestic consumption allows us to appreciate the diversity of Colombian coffees, their history and origins, strengthening the country's coffee culture.
Opportunities for the sector: Growth in domestic consumption opens up opportunities for innovation, differentiation, and value creation in the Colombian coffee industry.
Other data on coffee consumption in Colombia 2023
Most consumed types of coffee:
Roasted and ground coffee: 72%
Instant coffee: 28%
Regions with the highest consumption
Coffee-growing region (Caldas, Risaralda and QuindΓo): 4.5 kg per capita
BogotΓ‘: 3.2 kg per capita
Consumption habits:
Frequency: 88% of Colombians consume coffee at least once a week
Consumption times: Morning (60%), afternoon (25%) and night (15%)
Preparation preferences: Black coffee (50%), coffee with milk (35%) and others (15%)
Evolution of Coffee Consumption in Colombia: Comparison between 2022 and 2023
Coffee in Colombia has long been a pillar of both the country's economy and culture. Analyzing the evolution of coffee consumption between 2022 and 2023, we can observe important trends and changes that reflect the dynamics of this constantly evolving market.
Continuous Production and Export:
In both years, Colombia maintained its position as the third largest coffee producer and exporter worldwide. However, it is important to note that, despite its prominence on the international scene, Domestic consumption has gained greater relevance in discussions about Colombian coffee.
Growth in Domestic Consumption:
In 2022, domestic coffee consumption experienced significant growth, especially in the instant coffee segment, which registered a penetration of 80.4% of the population. This increase was reflected in a 7.6% increase in consumption volume . Furthermore, in 2023, per capita coffee consumption in Colombia reached 2.8 kg, representing a 4% increase compared to the previous year.
Diversification of Consumption and the Rise of Specialty Coffee:
A significant change between the two years was the growth of the specialty coffee segment. While in 2022 the focus was on instant coffee, in 2023 specialty coffee was one of the main drivers of consumption growth, experiencing a 10% increase. This reflects a growing appreciation for unique flavors and preparation methods among Colombian consumers.
Reducing Import Dependence:
In 2022, coffee imports played a crucial role in covering the gap between production and domestic demand. However, in 2023, although imports remained significant, an effort was observed to promote domestic coffee consumption, especially specialty coffee. This suggests a trend toward greater self-sufficiency and valorization of local production.
Coffee in Colombia is undergoing a significant transformation, with a greater emphasis on diversifying consumption and promoting quality. As Colombian consumers seek more sophisticated and authentic experiences, specialty coffee is emerging as a driving force in the domestic market. While exports remain important, the growth in domestic consumption and the appreciation of Colombian coffee are encouraging trends for the future of the country's coffee industry.
I hope this proposal helps you structure your article clearly and concisely, highlighting the differences and similarities between coffee consumption in Colombia in 2022 and 2023.